British Airways has debuted a new advertising campaign, titled “Everywhere We Go Makes Us Everything We Are”, which celebrates the important journeys in life that help shape an individual’s future.
The spot, developed by the airline’s agency, Uncommon Creative Studio, and directed by Emmy Award winner and Grammy nominee Miles Jay, tells the story of a baby girl dreaming of all the experiences she may have ahead as she embarks on her first trip with British Airways. The TV advert, which aims to highlight the concept of original journeys shaping our future in life and who we become, shows poignant moments in the baby’s future, recognising that each and every journey we take inspires a path in life.
The advertisement, which premiered on March 15th, on Channel 4 during Gogglebox, features the song “I Remember” by front woman of Groove Armada, Saint Saviour.
The campaign also includes out of home (OOH) imagery, including digital billboards at Edinburgh, Cardiff, Manchester and Piccadilly Circus in Central London, that heroes the airline’s colleagues.
