In the latest AT&T March Madness-themed commercial, Jalen Brunson embraces the tournament spirit both at home and on the move with a unique connected jacket that propels him to viral fame.
The 30-second spot features the two-time NCAA Champion wearing a jacket adorned with smartphones, dubbing it his “tournament jacket.” “With AT&T, I can watch the games from anywhere, whether I’m at home or on-the-go,” he explains to his wife, Ali Marks, who also makes an appearance.
The commercial unfolds with footage of Brunson walking through the city and being followed by a crowd eager to catch glimpses of the games streaming on the phones attached to his jacket.
JuJu Watkins, a current USC Trojans player, is depicted discovering Brunson and his famous jacket online, while the commercial also features cameos from Sabrina Ionescu and Brunson’s wife, Ali Marks. Despite Marks’s playful sarcasm, dubbing the jacket “a vibe,” Brunson earnestly embraces the compliment, responding, “I am a Vibe.”
The commercial, set to the tune of “Baby I’ve Got It” by King George & The Fabulous Souls, concludes with a voiceover encouraging viewers to “Connect to the Madness your way with AT&T 5G and Home Internet”.
AT&T’s “Connect to the Madness” campaign, slated to continue through the April 8 championship game, boasts a star-studded lineup including Thunder teammates Chet Holmgren and Shai Gilgeous-Alexander, Warriors forward Draymond Green, Joel Embiid, Sabrina Ionescu, Candace Parker, and Carmelo Anthony.
