Amazon is promoting its upcoming Amazon Spring Deal Days sale event, scheduled to take place from March 20th to March 25th, 2024, in a new advertisement.
In the ad, a man drives his minivan to the historic city center, where his partner awaits him near an artesian fountain, holding an Amazon Prime parcel. As he approaches, she stands up and starts walking towards him, making thus all the lights to turn on and illuminate their surroundings.
The advertisement, set to the melody of David Bowie’s 1983 hit “Let’s Dance”, concludes with a voiceover saying the tagline “Amazon Spring Deal Days. Shop epic deals.”
Throughout the five-day event, shoppers can expect discounts on a wide range of essentials for the home and kitchen, sports equipment, baby products, and more. Unlike Amazon’s Prime Day sale, the Spring Deal Days event will be accessible to all customers, although some discounts will be reserved exclusively for Prime members.
The selection of deals includes WOW! Deals, featuring limited-time offers from top brands, with new deals across various categories unveiled each day during the event. Additionally, there are Top 100 Deals, Watch A Deal, an easy way to preview, track, and shop limited-time Prime-Exclusive Lightning Deals from home or on-the-go, complete with alerts on the website and in the Amazon app. Lastly, there are Deal Alerts, enabling consumers to receive notifications for deals related to their recent Amazon searches and viewed items, both on the website and in the app.
