Samsung has unveiled a fresh set of advertisements showcasing its recently launched Galaxy S24 Ultra. One particular ad highlights the smartphone’s “Epic Search” feature, portraying a Galaxy user effortlessly locating a desired item by circling it.
In the commercial, a man lounges on the sofa with his wife and their charming pet dog. Glancing at the movie on his partner’s Galaxy S24 Ultra, he spots an eye-catching orange retro dog-shaped lamp. Intrigued, he attempts a Google search on his laptop, using various descriptors like “orange lamp resembling a hairless dog.” However, the search yields no results, and the annoyance escalates as their neighbor starts an impromptu opera performance. Meanwhile, the wife swiftly discovers numerous similar lamps by circling the product in the image.
The 30-second ad concludes with on-screen text declaring, “Circle it, find it. Epic search is here.”
Beyond the Epic Search feature, the Galaxy S24 Ultra boasts an array of AI functionalities, including Live Translate, Chat Assist, and a host of Generative AI photo editing tools. Built with a titanium frame for enhanced durability against drops and scratches, the smartphone offers a display with 42% slimmer bezels and an 11% slimmer camera. It also incorporates the latest Snapdragon 8 Gen 3 Chip.
Scheduled for release on January 31, the Galaxy S24 Ultra is currently available for pre-order. Pricing for the S24 Ultra starts at $1,299 for 256GB of storage, with additional options of 512GB and 1TB. The range of available color options includes Titanium Black, Titanium Gray, Titanium Violet, Titanium Yellow.
