Dacia UK has launched a new advert, featuring the latest version of Sandero, which is Europe’s best-selling car since 2017 (sold to private individuals) acording to the manufacturer.
The spot showcases a diverse ensemble of individuals at the wheel or in the passenger seat, enjoying the ride with their Sandero.
“A car doesn’t define you, you define the car” the concluding onscreen message declares.
The song playing in the Dacia Sandero 2024 advert is a cover of Talk Talk single “It’s My Life”, performed by No Doubt. The song was the title track on the English band’s second album and released in January 1984.
Dacia Sandero Essential is available for purchase in the UK from £13,795 and Sandero Stepway from £15,295 (Manufacturers Recommended Retail Price excluding metallic paint).