CALIA, a line of fitness lifestyle apparel and accessories exclusively at DICK’S Sporting Goods, has launched a new commercial.
Titled “There’s Beauty in the Burn,” the 30-second spot shows five women doing synchronized gym dance moves, while they’re working out.
The song playing in the 2024 CALIA commercial is Pretty Girls Walk – Big Boss Vette.
A previous commercial titled “I Choose What Fits,” features actress Dascha Polanco, gymnast Shawn Johnson East, wellness entrepreneur Hannah Bronfman, and golf journalist Alexandra O’Laughlin wearing various pieces from the 2022 collection.
