Apple’s latest commercial for the iPhone 15 focuses on the innovative Check In feature of the Messages app in iOS 17. This functionality allows users to automatically inform friends or family when they reach their destination. The ad, titled “New Driver,” depicts a concerned father observing his teenage daughter navigate the family car out of the driveway, encountering a few obstacles along the way. The tension builds as the father anxiously waits at the dining table until he receives a Check In alert, confirming his daughter’s safe arrival at school. The tagline “Relax, it’s iPhone” appears onscreen, providing a sense of reassurance.
The accompanying soundtrack for the commercial is “Goodbye ” by Aloe Blacc & Engelmorte.
The Check In feature was introduced with the release of iOS 17 in the fall of 2023. This functionality allows iPhones to automatically notify a designated contact upon reaching a predefined destination. The utility extends beyond mere location sharing, offering a convenient way to send automatic messages to loved ones upon arriving home or at work. Notably, the Check In feature is seamlessly integrated into the Messages app, eliminating the need for third-party software. To set up Check In, users can navigate to the Messages app, open a conversation with a contact, tap the “More” option, and select “Check In” from the list of available options. The on-screen wizard provides step-by-step guidance for configuration.
