KLM’s “Share the Sunshine” commercial encourages individuals to spread light and warmth to those around them during the holiday season. The airline’s Christmas-themed advertisement showcases a KLM cabin crew member using a tablet to show individuals the beauty of the Netherlands. Observing the weather, one of the men remarks that those in the depicted location could really benefit from some sunlight.
An onscreen message emphasizes that “In the world of KLM, it’s always sunny somewhere,” illustrating how sharing a bit of sunlight can genuinely brighten someone’s day. The video provides a glimpse of a special installation by KLM designed to share sunshine. It features individuals in Cape Town (specifically Camps Bay, where the sunny scenes were filmed) waving and smiling to people in the Netherlands.
The advertisement concludes with the onscreen statement, “When we are together, the sun shines brighter,” along with KLM’s heartfelt holiday wishes.