Tesco’s Christmas advert, crafted by BBH London and directed by the duo Alaska, unfolds a heartwarming tale of festive transformation among family members, neighbors, and shoppers. The narrative unfolds with individuals evolving into living embodiments of Christmas symbols, such as Christmas trees, baubles, and nutcracker figures, reflecting their infectious holiday spirit.
The focal point of the story centers around a teenage protagonist who initially responds to the festive fervor with eye rolls. The advert commences with a father and his teenage son heading to Tesco for their routine shopping. However, the ordinary trip takes a whimsical turn when the father encounters a Christmas sampling display. After indulging in some festive treats, he undergoes a magical transformation into a Christmas tree, fully embracing the holiday spirit. The teenage son, initially embarrassed, hesitates to partake in the merriment.
In subsequent scenes, the father, now fully adorned as a Christmas tree, is depicted adding the final touches to decorations at home. The festive spirit continues to spread when the mother returns from Tesco with mince pies, undergoing her own transformation into a joyful “Snowmum.” The story unfolds into a festive party featuring an array of Tesco Christmas products, where Christmas puddings, snow globes, and nutcrackers join the celebratory gathering.
Accompanying this heartwarming visual journey is the soundtrack, featuring the 1995 single “How Bizarre” by the New Zealand musical group OMC, from their eponymous album. The blend of nostalgic music and the enchanting transformation of characters captures the essence of Tesco’s Christmas campaign, inviting viewers to embrace the joy and magic of the holiday season.
