In Target’s holiday advertising campaign, titled “However You Holiday, Do It For Less,” the focus is on a diverse range of everyday items that complement the more traditional holiday selection. This extensive campaign includes over 100 different spots that will be featured across various platforms, including TV, digital, video, social media, digital displays, paid search, and audio channels.
One of the featured ads in this campaign highlights the theme of “light” and showcases a variety of lights. It starts by featuring Christmas lights and a menorah, and then transitions to more general items like “delights,” including cookies, light roast coffee, lightweight clothing layers, face highlighters, and scented candles, which are introduced as “mood lights”.
The commercial concludes with the voiceover declaring, “Light up your holidays for less, at Target.” The soundtrack is a modern cover of Faith Evans’ “Love Like This,” performed by the emerging R&B artist Rosemarie and produced by Ryan Tedder of OneRepublic. This catchy tune, available in both English and Spanish versions, aims to evoke nostalgic feelings as the year draws to a close.
Other ads within this campaign also explore various overarching holiday themes such as “Magic” and “Style,” demonstrating how these concepts connect with a wide range of products available at Target.
Target’s “However You Holiday, Do It For Less” campaign, developed in collaboration with the agency Mother, features a diverse array of advertisements that will be shown on TV, digital platforms, social media, digital displays, paid search, and audio channels. You can catch these commercials during “Monday Night Football” broadcasts and on popular streaming platforms like Netflix, Hulu, Disney+, and ESPN.
