Kerrygold, known as Ireland’s most successful food brand, has unveiled a heartwarming and poignant commercial entitled “The Runaway” as part of its new global campaign, “May Your Table Always Be Full.” This ad beautifully encapsulates the idea that every meal is a precious opportunity for reconnection and sharing cherished moments with loved ones.
The commercial takes viewers on an emotional journey from the bustling city to the tranquil countryside as it follows the adventures of a beloved family dinner table. This table embarks on a quest for a new sense of belonging, symbolizing the search for those special moments in life when family and friends come together around it. In a world that often seems to move at breakneck speed, the table’s journey reminds us of the importance of slowing down and savoring the time spent together.
As the table finally returns to its rightful place, life slows down, and we witness the profound significance of the shared mealtime for families. It’s a touching reminder of how these moments can mean the world to us, offering an opportunity to reconnect with loved ones.
The campaign, a collaboration between Kerrygold, Ornua, and Energy BBDO, is set to be rolled out across Ireland and the US in the coming weeks, with plans for a European launch in 2024. This powerful campaign highlights the need to reclaim those precious moments of togetherness and reconnection with friends and family in the midst of the hectic pace of modern life.
Brian Cleere, Global Creative Director at Kerrygold, shared insights about the campaign, stating, “‘May your table always be full’ is a timeless, powerful brand adage that we believe everyone can relate to. Kerrygold’s rich-tasting butter and cheese are meant to be savored and shared. This platform connects with people by reminding them of how good the little moments in life can be when you take the time to be present, cook meals with one another, and even just sit down at a table to enjoy a meal, connecting with friends and family.”
Kerrygold’s “May Your Table Always Be Full” campaign serves as a heartwarming and relatable tribute to the beauty of shared meals, family, and the genuine connections that are nurtured around the dinner table. It reminds us that in the midst of our busy lives, there is immense value in taking a moment to be present and savor the simple pleasures of life.
