In its latest television advertisement, Amazon UK invites viewers to embrace the festivities of Black Friday Week, spanning from November 17 to November 27.
Set against a picturesque snowy mountainscape, the ad unfolds with a man, clad in a bathrobe, emerging from a wooden cottage to collect his Amazon parcel from a bench. To the surprise of the audience, he is not alone; several others, also donned in bathrobes, join him near the cottage, which is situated by a tranquil lake.
The lively scene unfolds as they all begin to dance to the tune of Corona’s hit single “The Rhythm of the Night.” The central character, lifting his Amazon box, becomes the focal point as his bathrobe-clad companions form a joyous circle around him. The camera gracefully pans to reveal the mesmerizing Northern Lights illuminating the night sky.
Concluding the advert, the voiceover encourages viewers to “share the joy this Amazon Black Friday Week” and take advantage of discounts of up to 40% off. The promotional period starts on Friday, November 17th, and concludes on November 27th. Shoppers can explore a diverse range of select products across various categories at discounted prices.
This year’s Black Friday Week ad follows Amazon’s previous creative approach, as seen in last year’s series featuring iconic characters such as Romeo and Juliet, Yeti, Rapunzel, and Red Riding Hood.
