Amazon has unveiled its Christmas commercial as the centerpiece of its global “Joy is shared” campaign, emphasizing the magnified significance of joyful moments when shared among loved ones.
Crafted to narrate the tale of enduring friendship, the spot stars three elderly women who rekindle the thrill atop a sledding hill, all sparked by a moment of inspiration and Amazon’s convenient shopping selection. Observing children and teenagers reveling in fun at the town’s sledding hill, one of the trio decides to reconnect with her inner child, rallying her cherished friends to join in. After ordering padded seat cushions for their sled, the woman invites her friends to take their seats. Amidst laughter, cheers, and nostalgic flashes of their youthful days spent on the same slope, the lively trio exudes unbridled joy as they zoom downhill, arms raised high. Their spirited escapade captivates the younger generation, earning admiration from onlookers.
The commercial culminates with the tagline “Joy is shared” gracing the screen. Accompanying this heartwarming scene is an instrumental rendition of the Beatles’ “In My Life,” a cherished anthem celebrating enduring friendships and shared memories.
Scheduled for broadcast on TV, cinema, streaming and online video platforms, as well as social media, this ad will run until the year’s end, spreading the message of shared joy.
Jo Shoesmith, Amazon’s Vice President and Global Chief Creative Officer, shared, “This year’s holiday campaign draws inspiration from our Amazon customers, their heartfelt ideas, and traditions. The stories we convey serve as a poignant reminder that the joy derived from doing something special for loved ones can uplift us all during this season. We also aimed to spotlight these remarkable women, celebrating the diverse ways they express joy, irrespective of age.”
