Zalando Autumn / Winter As You Dream It Commercial / Advert Song – Feat. Astronaut, Ballerina & Mermaid

Zalando Autumn / Winter As You Dream It Astronaut Commercial

Popular online retailer Zalando encourages people to express who they want to be, no matter how eccentric it might seem, in the campaign film for its Autumn/Winter 2023 collection.

The spot, produced by Solab Pictures and directed by Marius Gonzalez, is a tribute to the spirit of reinvention that autumn brings, while never losing touch with the inner child within us all, and features ordinary individuals undergoing enchanting transformations into ballerinas, astronauts, and mermaids. However, as the film ends, it turns out they were dreaming.

The film, scored by a special rendition of the 1931 song “Dream A Little Dream Of Me” – famously popularized by the American group The Mamas & the Papas, performed by the rising French singer November Ultra, employs intimate angles, a subdued color palette, captivating transitions, delightful visual effects, and an overall sense of liberation.

Various pieces from the collection, described as seasonal styles that inspire you to transition your wardrobe and transform your reality, take center stage.

“As you dream it” an onscreen line reads at the end of the commercial, which shows the protagonists back to reality and directs viewers to the retailer’s website.

Zalando also sells a wide range of sportswear, sporting equipment, and designer brands and brings the latest fashion trends from top international brands with free delivery and free returns. The retailer’s offering also includes beauty products from iconic names in the industry, as well as from progressive, exciting contemporary brands.

You may also like...