Pioneers of music and fashion Devon and Steve Aoki are joined by kids and close-knit family as they spend time together on the coast in the Fall 2023 campaign film for Tommy Hilfiger.
The two siblings co-star in the 60-second ad with their brother Kyle, niece Bella, Devon’s kids Hunter, Alessandra, Eleanor and Evelyn, Devon’s mother Pamela Price and half-sister Ellie Price, and share their thoughts on what family means to them. They say “family means that they’ll always be there for you”, “really loving and kind”, “having people there that will be with you when you’re at your best and at your worst.”
“Family to me is everyting, it’s the most important thing,” Devon says in voiceover while on the screen they are all shown hanging out together on the coast and on the beach. At some point, the Grammy nominated DJ and Producer tells the children surrounding him that they’ve got to live in the moment like right now, because time flies. “This moment right here is going to be gone so we have to cherish it,” he says, which makes one of the girls point out that it’s going to be on camera so it’s going to be here like for ever, causing laughter.
The brand’s collaboration with textile manufacturer Pendleton Woolen Mills includes insulated monogram puffers, striped flannel shirts, brushed sweatsuits and more.Hilfiger’s water-resistant TH logo puffer jacket gets a cozy upgrade from Pendleton with warm insulation and a double-knit insulated stand-up collar. In the collection, there’s also a gender-neutral shirt crafted from organic cotton flannel, adorned with a lively striped print. Additionally, the unisex logo sweatsuit boasts multi-toned cuffs and a unique brushed finish that gives it a soft and velvety feel to the touch.
The collection also includes a variety of cozy accessories, such as the Tommy x Pendleton scarf, available in a single size, made from a blend of soft cotton and wool to provide warmth without added bulk, the Tommy x Pendleton beanie, featuring a plush knit made from cotton and wool, complete with a coordinating monogram design, and a striped blanket that showcases the signature tonal stripes on a soft blend of wool and cotton.
The Tommy x Pendleton collaboration is now available to shop on the brand’s website. Prices range from $90 to $690.
