Dove Celebrate Your Hair, Your Way Commercial Song

Dove Celebrate Your Hair, Your Way Commercial Actress

Dove has launched a new ad campaign, titled “#MyHairAMiModo”, loosely translated to “my hair, my way”, aimed to drive meaningful conversations surrounding harmful hair stereotypes and champion hair positivity.

The spot, based on research conducted by the brand, showing that nine out of 10 women feel pressured to style their hair according to society’s expectations, depicts a diverse cast of women with different hair types while in the background a revamped version of Bomba Estereo’s “Soy Yo” plays.

“Let’s celebrate the beauty of all hair. Share your story #MyHairAMiModo” onscreen lines read at the end of the commercial, which sees dozens of women getting all together in the city streets and celebrating the beauty of their hair.

Viewers are encouraged to join the #MyHairAMiModo conversation on TikTok to the tune of the updated “Soy Yo” by sharing their hair story and tagging #MyHairAMiModo and @Dove.

The brand has also teamed up with Christine Gutierrez, a prominent Latina self-esteem expert, and Ona Diaz-Santin, a renowned hairstylist and one of the pioneers in elevating the conversation surrounding hair self-expression within the community, to host a transformative #MyHairAMiModo Masterclass at Ona’s hair salon.

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