Discover has rolled out a fresh advertising campaign, titled “Especially for Everyone”, for its Cashback Debit Card. The campaign features acclaimed actress Jennifer Coolidge and challenges the conventional belief that exclusive experiences are reserved for the privileged by highlighting that Discover’s products and services are tailored to make all customers feel valued.
In one of the advertisements, Jennifer Coolidge is pleasantly surprised to discover that Discover’s remarkable benefits are available to everyone, not just VIPs. The commercial unfolds in a diner, with Jennifer engaging in a conversation with her waiter, Thomas, complimenting him on being a good listener, which makes her feel special. As she holds her Discover Cashback Debit card, ready to pay for her meal, she mentions how Discover makes her feel special, too, because it offers cashback on debit, not just credit. Thomas responds that, in fact, Discover extends cashback on debit to all customers, leaving Jennifer genuinely surprised and even slightly dismayed, realizing that even someone named Debbie John could benefit from this.
Discover’s Cashback Debit checking account boasts enticing features, including 1% cashback rewards on up to $3,000 in monthly debit card purchases, no account fees, early direct deposit, access to 60,000 fee-free ATMs, and additional perks.
Jennifer Murillo, Chief Marketing Officer of Discover, declared they have teamed up with Jennifer Coolidge to highlight how Discover is committed to providing an exceptional experience for everyone, which is a refreshing departure from the current trend where other companies restrict their top-tier services and experiences to select customers. She also pointed out that all Discover customers enjoy access to the bank’s outstanding benefits, including 24/7 US-based customer service. Additionally, all of Discover’s credit card products come with no annual fee.