Davidoff promotes its Cool Water Reborn fragrance for men in a new commercial.
The spot illustrates the idea of reborn by featuring a completely naked man underwater, sitting in the position of the fetus, who starts swimming and gets out to the surface. He then walks out of the ocean and the tagline Cool Water Reborn appears on the screen.
The soundtrack music is “Higher” by The Score, which was originally released as part of their Myths & Legends EP in April 2017. The track, which is about the results of hard work and how long the narrator has been waiting for his moment of greatness, was later included as one of the singles from their debut album, ATLAS.
The DAVIDOFF Cool Water REBORN Eau de Toilette for him features aromatic notes of rosemary, locally distilled at the brand’s harvest site in Tunisia, that blend with the elegant sensuality of vetiver which is responsibly sourced on the island of Haiti and brings freshness and clarity.
The fragrance is available in 75 and 120ml bottles.
The Cool Water REBORN range also includes fragrance for women, available in 50 and 100ml bottles.
