CHANEL introduces its LES BEIGES Healthy Glow Sheer Powder in a fresh commercial.
The advertisement showcases multiple models demonstrating how this powder accentuates the natural radiance of women who prefer a simple and lightweight appearance. The product is designed to provide a bare-skin effect with an intuitive application method for effortless spontaneity, boasting a sensory formula that offers daily skin protection.
The background music in the commercial is “Electricity”, the debut single from the English electronic band Orchestral Manoeuvres in the Dark (OMD), released in 1979 and featured on their eponymous debut album.
Housed in the iconic round square case, this refillable, versatile powder includes jasmine-flower-infused oil, renowned for its hydrating qualities, which helps preserve the skin’s natural barrier, offers enduring comfort and provides defense against free radicals and pollution.
The product also incorporates photo-adaptive pigments to ensure radiance in all lighting conditions.
The LES BEIGES powder is available in 11 different shades and is priced at $60. It can be used for touch-ups, to target specific areas, or applied all over the face, whether alone or over foundation. The powder applies smoothly without the need for a mirror, thanks to the included half-moon brush.
