Hyundai promotes its 2024 Hyundai PALISADE in a new commercial, titled “Did you see it?”
The spot, based on the idea that you only need a car prepared to impress when it comes to impressing your parents, features a father whose little son always asks him “Did you see it?” after doing various things around the house. “We know how hard it is to impress Dad. That’s why we created the Hyundai Palisade,” the voiceover says in the 30-second video, which also shows the man driving his Palisade on a family road trip to the ocean and managing to impress his own father, who was hard to impress.
However, this time, the old man doesn’t hesitate to share his opinion about the vehicle and tells his son that he has an impressive car.
“Have you seen it? Hyundai PALISADE,” the voiceover adds at the end of the commercial.
The 2024 Hyundai Palisade is mostly a carryover model, with several upgrades and updates compared to the model from the previous year.
There’s a new Calligraphy Night Edition, which was not available in the previous model year of the Palisade. Features previously only available on the Palisade SEL trim and higher have now become standard on all 2024 Palisade trims, including dual-zone automatic temperature control up front and second-row automatic temperature control.
