Toolstation, one of Britain’s fastest growing suppliers of tools, accessories and building supplies, has unveiled a nationwide brand advertising campaign, designed to showcase Toolstation’s ability to help trade and expert DIY customers conquer their jobs, through its speedy click and collect service proposition.
The spot features a plumber arriving at a call out to an ordinary looking house. The homeowner tells him to go upstairs and check the leak from the bathroom. Arrived there, he discovers a leaky aquarium featuring an unexpected resident – a Great White shark. “With click and collect from over 550 stores you can conquer any job with Toolstation,” the voiceover declares.
The retailer makes it easier for customers to get everything they need to complete their jobs in one go. If an order is placed during store opening hours, it is ready to be collected in five minutes at any one of its 550+ stores across the UK.
The campaign runs on SkySports and BTSports and includes 30-second and 10-second edits for TV, 30-second radio spots on talkSPORT, digital, and social media.
“At Toolstation we know our customers value convenience, availability and expertise above everything else, and this campaign has been designed to demonstrate we have everything they need to conquer any job. Our click and collect proposition is loved by our customers, putting them in control, offering flexibility in picking up their products when it’s convenient to them, saving time and money, enabling them to get the job done in one,” Angela Rushforth, Managing Director Toolstation, said in a press release.
