Progressive Replay Mother & Daughter at Bus Station Commercial

Progressive Replay Mother & Daughter at Bus Station Commercial

Progressive has released a new installment in its Replay campaign. This time, a mother finds herself in trouble when her daughter takes the challenge red flag out.

The spot is set in a bus station and opens with a woman telling another one it’s been a long time since she hasn’t seen her and inviting her to her place to watch the game together on Sunday. “We would love that,” answers the other woman. However, her daughter intervenes and puts her in an embarrassing situation. “You said you didn’t want to watch the game with them,” the girl reminds her mom, who denies. “You said they never stop talking,” continues the girl. Eventually, the latter takes the challenge flag out in her attempt to prove that she is right.

After watching a replay, the mother is more than embarrassed and tries to apologise in front of her acquitance by saying she was tired and hungry.

In its “Replay” campaign, Progressive invites you to watch the action unfold when people get a chance to go to the replay. “Everybody wishes they could throw the challenge flag now and then. But what if life came with replay officials to help review key moments?” – this is the idea behind the campaign, which debuted earlier this year with a spot dubbed “Life Jackets”. In it, the protagonists, a couple on a camping trip, argue over who was supposed to bring the life jackets. A “What Really Happened” replay, brought to them by Progressive, helps them refresh their memory and close this subject.

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