Boston Celtics forward Jayson Tatum, who unveiled his first signature shoe with Jordan Brand earlier this year, in February, stars in a new commercial for Jordan.
The spot features the athlete carrying the sneakers hung around his neck and answering the question “Did you always know?”.
After recalling several milestones in his life, Tatum replies “Yeah, I knew”.
Athletes and fans have devoured several highly anticipated colorways of the new Jordan Brand performance model. On Thursday evening, the sports world got a sneak peek at a newly surfaced style of the Jordan Tatum 1, a colorway designed for the UCLA Bruins basketball teams. The Jordan Tatum 1 ‘UCLA’ sports a powder blue mesh upper with speckled laces. A cosmic galaxy design accentuates the white foam wrap on the lateral sides.
Meanwhile, the iconic Jumpman logo flies through a cloud pattern on the heels. Lastly, cobranding featuring Tatum’s signature “JT” logo and the retro Joe Bruin logo appears on the tongues.
