Frito-Lay unveiled its latest commercial for the upcoming NFL season, showing Former NFL stars Dan Marino, Jerry Rice, Randy Moss and Emmitt Smith unretiring and suiting up for one more season.
The spot opens with the four friends watching the Sunday action on TV, eating Tostitos and drinking Pepsi. As they decide to come out of retirement and join their former franchises in 2023, the famous intro “Guess who’s back?” of Eminem’s hit song “Without Me” bumps in the background. The players of the past are then shown back on the field, during a game that leaves fans, both on the stadium and on their couches, speechless.
It turns out things don’t go quite as planned for the elder statesmen and they find out the hard way why so many players stay in retirement.
Patriots legends Tom Brady and Julian Edelman make a brief appearance at the end of the commercial, which also gives viewers a glimpse at what a
game with the four Hall of Famers would look like. Apparently, the crowd would call them “Grandpa”, some of them might fall asleep during the game, and might not be able to properly read a play-call sheet.
“Unretirement? Who would be dumb enough to do that?” Brady asks sarcastically at the end of the commercial.
“Don’t forget the chips and sips” an onscreen line reads at the end.
