Korea’s largest food brand – bibigo – launched a new global campaign encouraging the world to ‘Live Delicious”.
Developed with agencies PRETTYBIRD and Wieden+Kennedy, the spot features a diverse cast of individuals enjoying bibigo meals, such as Korean-style Mini Wontons (Chicken & Vegetable Dumplings), Bibigo Mandu (Bulgogi Chicken Dumplings), and Korean-style Crunchy Chicken with Sweet and Spicy Sauce, and dancing.
“Life tastes better when you Bibigo,” the voiceover says at the end of the 60-second commercial.
The company will carry out various marketing activities in different territories according to their regional cultures and Bibigo’s brand identity there. In Korea, it plans to hold an outdoor event “Bibigo Picnic Table,” where people can enjoy the company’s products with their family and friends. In the United States, it will use a sponsorship deal with the LA Lakers, an American professional basketball team based in Los Angeles, to promote Bibigo’s products. CJ established an official partnership with the LA Lakers in 2021 as a sponsor.
