Airbnb has released a new ad for its Rooms category and features photographer Julia Sellmann, who spent a weekend at Joana Karina’s place in Berlin.
The spot includes footage from Julia’s stay in the capital city of Germany, where she got the chance to experience a feeling of what it could actually look like there. On her last night there, Joana took Julia out in a karaoke bar where they both sang. “Joana is a very good singer, but I am very good with lyrics,” Julia says in voiceover in the 30-second ad.
The song they’re singing is “Pocketful of Sunshine”, a song by English singer-songwriter Natasha Bedingfield, from her album of the same name.
Guests staying at Joana’s place get a room in a rental unit, with one queen beed, and access to shared spaces. Joana is a Superhost, which means she is one of the experienced, highly rated hosts who are committed to providing great stays for guests. Her rental unit has a 4.97 rating, with 95% of recent guests giving the location a 5-star rating.
The “Made possible by Airbnb Categories” campaign showcases multiple other categories, including the “Skiing” category, the “Lakefront” category, the “Amazing Pools” category, the “Farms” category, the “OMG!” Category, the “Castle” category, and more. Airbnb invited photographers to take trips on Airbnb with their family and friends, choosing homes across a range of its new categories, shoot photos of their stays, and send them back to Airbnb. The photos have been edited by Airbnb together with familiar songs to capture the unique experience of traveling on Airbnb, made possible by these new categories.