Volkswagen has released a new commercial for its Atlas SUV.
Titled “Carpool Chaos”, the spot features various carpool-related scenarios and shows how the VW Atlas turns any trip into a great one, thanks to its amazing features and capability. Various parents rushing their kids to go and children in the back seat talking to each other and having fun are shown, while in the background the song “Go Go Go” by The Electric Peanut Butter Company plays. Among the individuals features throughout the 30-second ad there is a mother who rushes to drive her daughter to her soccer practice and realizes that she has put in the girl’s bag her little sister’s gymnastics costume.
“Leave running behind, behind,” the voiceover says at the end of the ad, introducing the new turbocharged Volkswagen Atlas.
To promote its Atlas, the German automaker has also released a series of ads featuring female football players. One of them shows Andi Sullivan and Ashley Hatch at the training ground, aiming behind the goal and attempting to get the ball into the New Volkswagen Atlas, which is in the nearby parking lot. Another one features Alyssa Thompson, the youngest USWNT player, juggling the ball as she leaves the practice and heads to her car, the new VW Atlas Sport.
“Our ambition with this campaign was to blend authenticity, genuine player interactions, a joyful spirit, and an unwavering passion for the game, resulting in a captivating celebration of the remarkable updates in both the team and our vehicles,” said Jeff Sayen, director, consumer experiences and partnerships at Volkswagen.