Hyundai celebrates Disney’s 100-year anniversary with a series of Disney-inspired commercials. One of them ties in with The Lion King movie and shows a family on a road trip, jamming out to “Hakuna Matata”.
However, at some point they must stop the car, a 2023 Hyundai Tucson Limited AWD, because of some pedestrians: a small rodent, a warthog and an orange housecat all cross the road in a line. The parents and their two children stare at the three animals in disbelief.
“There’s magic in the journey,” Jason Bateman, who serves as voiceover since he is also a brand ambassador for Hyundai, says at the end of the commercial.
Hakuna Matata, composed by Elton John & Tim Rice and performed by Nathan Lane, appears on “The Lion King” soundtrack, released in 1994.
In celebration of Disney’s 100th anniversary, the automaker has also presented the IONIQ 5 Disney100 Platinum Concept. Created in partnership with Walt Disney Imagineering, the special version of the Ioniq 5 all-electric crossover features Disney-inspired design cues.
Hyundai is the exclusive North American automotive sponsor for Disney100, a celebration of Disney’s storied history of entertainment, and has also promoted the Peter Pan movie in a recent commercial.
