Burberry has launched a new ad campaign for its Burberry Goddess Eau de Parfum, featuring British-French actress and new ambassador for Burberry Beauty Emma Mackey.
“There is a goddess in all of us. Strong as a lioness,” Emma says in the opening of the 60-second spot, which shows her running alongside several lionesses.
As the video ends, she climbs on some rocks, leaving the wild animals behind, and says in voiceover “Embrace the power within”.
Goddess Eau de Parfum, which marks the first refillable perfume by Burberry, is led by a powerful trio of vanillas, enriched with luminous lavender. On top, there is a vanilla infusion with woody tonalities, at the heart a vanilla caviar with a rich sweetness, and at the base a vanilla absolute enriched with luminous lavender.
The fragrance is available in 30, 50 and 100ml bottles.
“Fragrance has always been a great love of mine, and I am fascinated with the power that scent can have and the way it can immediately transport you to a specific time and place in your life. Being allowed to become an ambassador for the new Burberry fragrance feels particularly special and personal.
To me, lionesses represent female unity and strength. They are confident and move together. Much like them, we stand on the shoulders of the women who came before us and those who bolster us throughout our own lives. To me, this image is a real source of empowerment.” Emma Mackey said in a press release.