Volkswagen highlights its 75-year history in a new commercial.
The spot takes viewers on a journey back in time and shows a diverse cast of Volkswagen drivers as they travel various places, while in the background the Etta James’ single “Trust In Me” plays. The song is included on the musician’s debut studio album, “At Last!”.
“Safety in cars has come a long way through out the years. Not to mention in a Volkswagen. And just the fact that we’ve been around for 75 years is a kind of safety in itself,” the voiceover says in the 60-second ad.
Volkswagen is known for its safety technologies, available on its vehicles. Among them are Travel Assist, Adaptative Cruise Control, Active Blind Spot Monitor, Rear Traffic Alert, Front Assist, Emergency Assist and Lane Assist.