Vitamix promotes its machines in a new commercial, based on the idea that Vitamix is the blender you pass down, not throw away.
The spot highlights that Vitamix machines last ten times longer than an average blender and they tend to travel across kitchens, decades, and even generations by featuring a diverse cast of Vitamix users and their Vitamix blenders, which have passed the test of time and have been handed down years later. Jack’s 2008 Vitamix, for instance, was handed down in 2019 and Sydney’s 1958 Vitamix was handed down in 1989 and again in 2015.
“Your first Vitamix could be their first Vitamix,” the brand says, urging viewers to see why Vitamix is loved for lifetimes at vitamix.com.
The song used in the ad is “Be the Friend You Need” by Maevis Moon.
Vitamix blenders feature aircraft-grade stainless steel blades designed to handle the toughest ingredients, a metal drive system to connect the container to the motor base, allowing better blends and a longer lifespan, and a motor that maintains even torque and cool temperature to consistently deliver the power you need to process any ingredient.
