Ed Sheeran has teamed up with Heinz to launch a new hot sauce range called Tingly Ted’s, after he revealed his love for Heinz Tomato Ketchup.
The musician stars in a series of hilarious adverts for the brand, alongside the brand’s mascot, Ted, a grumpy 6ft teddy bear. In one of them, titled “Never Mind”, Ted drizzles an entire bottle of Tingly Ted’s on his meals (including eggs, fried chicken, burger, and tacos). They are approached, at their table, by another customer, who says he’ll take the sauce once the teddy bear finishes using it. However, the man is shocked to realize that Ted used the entire bottle. “He even poured it on his coleslaw,” says the man, surprised by this overuse.
At the end of the video, Tingly Ted’s Tingly Sauce and Xtra Tingly Sauce, mixed by Ed & Ted, are shown on the screen.
According to the brand, Tingly Ted’s, composed with flavorful herbs and spices that will make your mouth tingle, is perfect for dipping, drizzling, splashing, pouring or adding it to any dish.
Launched earlier this year, in March, the sauce can be purchased from supermarkets for 3 pounds.
In the past, Ed Sheeran has starred in a Heinz advert and launched a special 150th-anniversary bottle of Heinz Tomato Ketchup featuring an Ed-inspired tomato emoji.