Nike promotes its 2023 Nike National Team Kits and Collections in a new commercial.
The spot, titled “Flip the Game”, features Australian striker Sam Kerr, who’s experiencing something that very few athletes get in a career: she’s playing in football’s biggest tournament on home turf. “When she knocks one into the back of the net, you could say the whole world flips,” the brand says in the official description for the video, which also shows many other football fans watching her during a game and then doing a flip, as well, as a celebration of her goal. Adults, teenagers, children, and even a cat are seen flipping.
“Flip the game” an onscreen line reads at the end of the video, which features a cover of Phil Collins’ 1981 song “In The Air Tonight”, performed by Scala & Kolacny Brothers.
Nike encourages viewers to download the Nike app and meet its athletes and their stories and shop National Team Kits, footbal lifestyle related items, as well as accessories and equipment.
