Kruger Products, Canada’s leading paper manufacturer of Cashmere, Purex, Scotties, and Sponge Towels, promotes its products in a new commercial.
Created by Broken Heart Love Affair and titled “Life Can Be Messy. Love Can Be Messier”, the spot features a diverse cast of couples, of different ages and walks of life, in various moments of their life and relationship. Some of them are shown having their first kiss, others are shown getting married and having children, and others are growing old together.
However, the ad also shines a light on the messy moments love can bring and how the Kruger products support those persons in all those moments. A lipstick kiss accompanied by a phone number on a napkin, a note passed on a piece of paper towel, and tissues being used to wipe away tears of joy and distress are just some snapshots of how the Kruger products are used.
Serving as soundtrack is “Never Tears Us Apart (Orchestral Version)” by Paloma Faith.
Susan Irving, CMO at Kruger Products, said in a press release “We wanted to be real about love in all its forms, from the toughness of heartbreak and thrill of first love to the softness and strength of enduring relationships. Our paper products serve as steadfast companions throughout the spectrum of human emotions, supporting individuals in moments of passion, sadness, and joy.”
The ad, which debuted on June 12, will be complemented by a series of brand-specific ads running across national TV, connected TV, online video, and social.