Apple runs a new ad in the UK, urging iPhone users to upgrade to the latest iPhone for less, with Apple Trade In. The tech giant highlights that you can use the value of your current phone to get money off a new one when you bring it to an Apple Store, or mail it in.
The spot illustrates this idea through images of iPhone users, most of them on the subway, who put their current iPhone in the pocket and find a new iPhone coming out of another pocket. A nurse realizes she doesn’t have any pockets so she literally gets into her bag. Her hand then gets out of the bag holding a new iPhone.
“Get money towards a new iPhone. Trade In. Save on iPhone.” onscreen lines read throughout the 30-second advert.
The soundtrack music is the 2022 single “Body Wan Shake” by Freq Motif & Magugu. The song is available for streaming on Amazon and various other streaming services.
With Apple Trade In you can get a sum ranging from $40 to $640 when you trade in an iPhone. On the Apple website you can find your trade-in value.
