Sprite has launched a new campaign to celebrate hip-hop’s 50th anniversary. The brand has teamed up with a crew of living legends and rising stars, including Nas, Rakim, Latto, and GloRilla, who perform a remix of The Sugarhill Gang’s “Rapper’s Delight” (which is the first-ever hip-hop song to hit the Billboard Top 40) in the main commercial.
The campaign also marks the launch of a new limited-edition flavor – Sprite Lymonade Legacy, which is a remixed nod to the OG crisp, lemon-lime refresher, sponsorship of one of the year’s most anticipated concert tours (Drake’s “It’s All A Blur” summer tour, which will feature Sprite as the lead beverage sponsor) and premier experiential giveaways including Rolling Loud Lifetime Passes and meet-and-greet tickets for this tour, as well as a series of exclusive merch and experience drops.
Original Sprite and Sprite Lemonade Legacy packaging will feature a fresh design celebrating 50 years of hip-hop. On-pack QR codes on both products will give fans who scan them access to digital “drop shops” with hundreds of giveaways and prizes that include exclusive content featuring Latto and Rakim and covetable merch including GloRilla tour tees, autographed Nas hats, a Latto gold mic, and Rakim directorial slates from the TV commercial shoot.
