Spotify has dropped a new ad to promote the collab playslists, highlighting that jams are better when everyone has contributed.
The spot features a man in his bathroom, ready to take a shower, who starts playing music on his smartphone, using Spotify. However, he soon realizes that those who collaborated on the playlist are literally there, with him, and can’t stop from asking himself how many people he invited.
“Who will you add to your collab playlist?” the voiceover asks at the end of the commercial, which also features the line “Download and start collaborating now”.
The soundtrack music is the 2023 single “Myztro Ah Ah” by South African musician Myztro featuring his fellow South Africans Xduppy, ShaunMusiQ and Ftears.
