Succession star Brian Cox promotes Santander’s newly-launched Corporate & Commercial Banking business in a TV-led ad campaign created by House337 and directed by Oscar-winning director Tom Hooper, known for directing The King’s Speech and Les Misérables.
The spot features the actor presenting a series of moment in which potential business partners narrowly miss meeting each other, such as Alan, a small business owner who “needs someone to take him global”, and Javier, Priya and Yuki San, and more. He points out thus that it’s not about the people you know, but about the people you dont’t know.
At the end of the advert, which debuted on June 3, an onscreen line informs that the Spanish bank connects you to the networks you need.
“We are delighted to have Brian Cox on board to help take the message to the nation’s businesses that Santander UK can connect them to the right partners who will help them break into new markets both in the UK and internationally,” Dan Sherwood, marketing director at Santander UK, said in a press release.
The bank’s new campaign also includes out-of-home, press, social, digital display and in-branch assets.
