Mike’s Hard Lemonade promotes its Hard Freeze collection in a commercial that takes it back to the 90s.
The spot features a boy band performing a song above several cans of Mike’s Hard Freeze. “I’m on my knees, I’m begging you, please. Oh, baby, oh, will you be my Freeze?” the band’s members sing.
The lineup includes four refreshing, throwback flavors meant to remind consumers of their favorite slushy flavors: Pink Freeze, White Freeze, Blue Freeze and Red Freeze.
The Blue Freeze has a melted blue raspberry slushy flavor, the Red Freeze a classic red cherry-berry slushy flavor, the White Freeze is inspired by an indulgent, chilled creamcicle flavor, and the Pink Freeze tastes like your favorite frosty pink lemonade slushy.
All four flavors come in a 12-can variety pack. Both Blue Freeze and Red Freeze will also be available in 23.5oz. single-serve cans.
Mike’s offering also includes premium malt beverages such as Mike’s Hard Lemonade, Mike’s HARDER Lemonade, and Mike’s Hard Lemonade Seltzer.
