LinkedIn has launched a new campaign, titled “Find Your In”, which aims to inspire people to use LinkedIn and see the possibilities it unlocks.
Titled “Laundromat” and created by agency Droga5, the spot features a young girl in a laundromat who, after receiving a phone notification from LinkedIn, puts on a white shirt and a tie and starts dancing. Throughout the video the protagonist’s outfits change to illustrate the opportunities of finding new career paths on LinkedIn, discovering new connections, and exploring their passions.
“Find jobs. Find career advice. Find community. Find your in. Find Linkedin.” onscreen lines read throughout the 30-second commercial.
The soundtrack music is the 2021 single “Guerilla” by American singer-songwriter and producer Remi Wolf, from her debut album, “Juno”.
“It starts with a little girl who finds herself in a place that’s perfectly ordinary: the laundromat. But we quickly learn there’s more here than meets the eye. All it takes is a little bit of inspiration from a LinkedIn alert on a nearby phone to set off an unexpected and extravagant dance with her own potential. The future comes to life, teeming with opportunity and endless options to explore,” Droga5 explained in a press statement.
The campaign is set to run across TV, web and social media platforms over the coming months.