Jack Daniels continues its “Make It Count” campaign with a new installment, highlighting that “There are labels we’re given and those we make ourselves”.
The spot aims to illustrate this idea by showing a man clad in a suit onstage in a karaoke bar of whom the others think he will perform really badly. However, when he starts singing, he proves he’s a quite good performer. The song he’s singing is the rock song “Bad Reputation” by American recording artist Joan Jett, from her debut album of the same name.
At the end of the commercial, the voiceover urges viewers to enjoy responsibly.
Jack Daniels introduced its “Make It Count” tagline in September 2020 to celebrate its Sinatra Select. The “Make It Count” campaign focuses on the impact on peoples’ lives when they decide to choose boldly and with purpose every day, much like Mr. Jack did throughout his own life.
