Subaru showcases its 2023 Ascent in a new commercial, highlighting that this uncommonly spacious 3-row SUV comfortably seats up to 8 passengers in its upscale and rich cabin.
The spot tells the heartwarming story of a friendship between a young girl living on a farm and a piglet, which she feeds, walks, and spends time with as if he were her best friend.
One day, she takes her four-legged friend for a ride in the city in her father’s Subaru Ascent.
“Finally, there’s room for everyone,” the voiceover says at the end of the commercial, which is scored by a song whose lyrics include “I think I’d follow you no matter where you would go, so well together but there is always room to grow”.
The 2023 Subaru Ascent, starting at $35,120, is powered by a torquey turbocharged 260-hp flat-flour engine bolted to a continuously variable automatic transmission (CVT), and also features a vertically oriented 11.6-inch touchscreen, wireless Apple CarPlay and Android Auto.
In terms of safety, Subaru’s EyeSight safety suite of driver safety assistance, including forward-collision warning and automated emergency braking, lane-departure warning and lane-keeping assist and adaptive cruise control, is standard on all models.