Sabra promotes its Supremely Spicy Hummus in a new commercial.
The 15-second spot features three animated crackers near a pack of Sabra Supremely Spicy Hummus raising pieces of paper above their heads on which the words “Creamy” and “Crunchy” are written. On a third poster, a red heart is drawn. The crackers praise the spicy hummus, saying “Dear Sabra, you are the creamy to our crunchy”.
“Your snacks wanna snack on Sabra,” the voiceover says at the end of the commercial.
The range of Sabra Hummus also includes Classic Hummus, Caramelized Onion Hummus, Everything Bagel Seasoned Hummus, Jalapeno Hummus, Greek Inspired Hummus, Lemon Twist Hummus, Roasted Pine Nut Hummus, Roasted Garlic Hummus, Roasted Red Pepper Hummus, and more.
The brand is also known for its Guacamole and snacks based on both hummus and guacamole.