Pavillon France, the brand of French fishing products, has launched a new campaign that aims to rekindle the desire of consumers to take an interest in these products.
The campaign film, developed by LGM&co and directed by Björn Rühmann, author of the mythical film “Le vent” (awarded at the Cannes Lions and Clio Awards), plays the false trail of the psychopathic serial killer by showing a man clad in an all-black outfit in an almost empty supermarket, making some purchases that leave the cashier with a slightly too insistent gaze, and then into his suburban house, where he puts on some latex gloves and uses various utensils for a mysterious purpose. However, as the spot ends, it turns out that he was actually preparing and cooking some seafood.
The soundtrack music is “Diligence” by Lover Boy ft Christoffer Dahl Silversten.
