Liberty Mutual Doug Jr. & LiMu Emu Jr. Commercial

Liberty Mutual Doug's Son & LiMu Emu Jr. Commercial

Liberty Mutual has released a new commercial, featuring Doug Jr. and LiMu Emu Jr. following in their fathers’ footsteps.

The spot opens with Doug, clad in his yellow uniform, asking his son, Doug Jr., who’s dressed just like him, to continue the famous phrase “Liberty Mutual customizes your car insurance so you only pay for what you need.” When he does that, Doug hands him over some car keys and encourages him to “get out there” and make him proud. The kid says bye to his uncle LiMu, gets behind the wheel of an electric toy car and hits the road, ready to spread the word about Liberty Mutual, with a power ballad playing in the background. Seeing the boy passing over some flowers, Doug asks him to stay off the freeways.

The commercial ends with the voiceover saying the tagline “Only pay for what you need” and Doug Jr. singing the Liberty jingle.

Doug is played by David Reed Hoffman, named after legendary New York Knicks Dave DeBusschere and Willis Reed. LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set and the final images of the emu in the commercials are a blend of footage captured from the live emus and the digitally created emu.

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