Kia promotes its Kia Summer Sales Event in a new commercial.
The spot features a woman and her siblings as they prepare an epic anniversary gift for their parents’ wedding anniversary. They drive to a special place, where they use a projector powered by their electric Kia, to watch footage from the wedding.
“Make your summer special during the Kia Summer Sales Event, with the dependable SUV ora powerful sedan,” the voiceover says at the end of the commercial, adding the tagline “Movement That Inspires.” This new brand slogan was introduced in 2021, at the heart of a brand manifesto that reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.
Kia Summer Sales Event, which ends 7/5/2023, gives customers the chance to get great deals on select Kia models.
