Huggies promotes its Little Movers diapers in a new commercial, which celebrates all baby butts and highlights that Huggies is the number one best-fitting diaper with a curved and stretchy fit.
The spot features a diverse cast of toddlers and their little tushy wiggling, and squiggling and jiggling all around. The voiceover lists a “mushy, cushy, tushy butt,” a “skinny butt”, a “spinning with your mini butt,” “riding on a pony butt”, “drop it on dad’s head butt”, and even a “naked butt”. With reference to this one, the narrator urges the kid’s parents to put a Huggies on it as “only Huggies is the number one fitting diaper with a curved and stretchy fit”.
At the end of the commercial, the voiceover adds the tagline “So no matter what kind of butt you got, we got you, baby!”.
Huggies has been promoting its range of products, which also includes baby wipes, in the past years, focusing on diapers. In 2021, it became the first diaper brand to run a Super Bowl commercial.
