Hefty promotes its compostable paper plates in a new commercial.
The spot features a diverse cast of individuals, including a mother and her little daughter, a bodybuilder, and an old lady, rushing into a supermarket to get their hands on the Hefty Compostable Paper Plates. Impressed by how strong and stylish these plates are, they literally jump on them, eager to buy as many as possible. Even though a worker tells them there are enough for everyone, they can’t help fight for them, arguing that it’s best to grab them while they are still available.
At the end of the commercial, the voiceover urges viewers to buy Hefty compostable paper plates.
Hefty is known for its partnership with John Cena. The wrestler/actor promoted the brand’s Ultra Strong trash bags in multiple ads over the past years.
These heavy-duty paper plates are made with 95% plant-based material, are microwave-safe and made without PFAS. They are available for purchase at major retailers, including Amazon.
