GUCCI Summer Stories Commercial Song

GUCCI Summer Stories Commercial Model

GUCCI has launched a new campaign, titled “Summer Stories”, which captures the spirit of exploration and escape, from Kevin Tekinel & Charles Levai.

Directed by Harley Weir, who also served as photographer for the campaign, the film was shot against open skies and blue waters, in the balmy landscapes of Los Angeles, and features a diverse cast of models sporting pieces from the label’s new ready-to-wear lineup, full of vibrant stripes, florals, and vintage-inspired adaptations of the signature GG motif.

Raffia textures take center stage of the selection in the form of handbags, shoes, and accessories with pompom embellishments.

Serving as soundtrack is “I’ll Try Anything Once (“You Only Live Once” demo)” by The Strokes.

The brand also promotes its Gucci Link to Love collection of fine jewelry. The designs, described as an exploration of modern romance, can be paired in infinite ways to create unique combinations and some of them are embellished with precious stones such as diamonds and green tourmalines.

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