Etsy promotes its Search by Image feature, available in the mobile app, in a new advert.
The spot, part of the brand’s “Etsy Has It”, shows a man in a store who starts crying when he realizes that his favorite lamp was sold. Another man helps him deal with the pain by opening the Etsy app and seaching the same lamp using the Search by Image feature. Seeing how many other similar lamps are available for purchase, the customer immediately gets in a good mood.
“Search for something you love. Etsy has it,” the voiceover says at the end of the commercial, which sees the man in his own living room, taking a look at his lamp and smiling.
Etsy explains that iOS app users can use images to discover special items on Etsy. Buyers can simply tap the new camera icon in the search bar and upload or take a photo, and Etsy will surface items that are visually similar to the image they shared.
This feature is an employee-led initiative, developed as part of CodeMosaic, an annual Etsy Hackathon that gives engineers opportunities to flex new skills while building creative solutions to benefit our marketplace and community.
